Who We Are | Testimonials | Survey Results
Survey Results
The following results are based on panel member answers to the latest Shopper’s Voice Consumer Product Survey.
How often do panel members travel for pleasure?
9% 4 or more times a year
57% 1 to 3 times a year
17% Never travel
How often do panel members travel for business?
6% 4 or more times a year
10% 1 to 3 times a year
12% Never travel
What types of leisure activities do panel members enjoy?
50% Baking
47% Cooking - outdoor grilling
13% Cooking - gourmet
38% Cooking - homestyle
23% Cooking - low fat
29% Crafts
14% Scrapbooking
18% Knitting or needlework
9% Quilting
42% Gardening
7% Organic gardening
37% Home improvement or repair
15% Woodworking
What sports do panel members regularly watch or participate in?
14% Baseball
15% Basketball
16% Football
3% Hockey
17% Golf
20% Fitness
8% Yoga or Pilates
2% Running - 12 miles or more per week
8% Running - Less than 12 miles per week
46% Walking
6% Soccer
5% Snow skiing
17% Camping / hiking
28% Fishing
12% Hunting - big game
12% Hunting - small game
What sports to panel members enjoy watching?
38% Baseball
36% Basketball
64% Football
23% Golf
11% Hockey
27% NASCAR
What home electronics & appliances do panel members own?
16% Air purifier
65% Cellular phone
63% Compact disc player
68% DVD player
15% Front load washing machine
55% Home computer
6% Internet phone (Voice over IP)
29% Internet service - any
26% Internet service - DSL or high speed
15% MP3 digital music player
23% Satellite TV
69% Vacuum cleaner
What home electronics & appliances do panel members plan to buy in the next year?
6% Air purifier
5% Cellular phone
3% Compact disc player
4% DVD player
5% Front load washing machine
9% Home computer
2% Internet phone (Voice over IP)
4% Internet service - any
5% Internet service - DSL or high speed
4% MP3 digital music player
3% Satellite TV
6% Vacuum cleaner
What types of books do panel members enjoy reading?
38% Best selling fiction
37% Bible or devotional
46% Cooking or culinary
19% Country lifestyle
21% Interior decorating
33% Medical or health
21% Natural health remedies
28% People or entertainment
11% Science or technology
26% Thriller or suspense
19% World news or politics
6% Astrology
16% Children's
9% Computer
15% Fashion
17% History
8% Military
25% Mystery
21% Romance
11% Science fiction
24% Sports
What do our panel members collect?
22% Coins
9% Dolls
15% Figurines
10% Sports items
5% Villages
5% Stamps
7% Plates
16% Christmas items
9% Ornaments
What types of music do our panel members listen to?
30% Christian or gospel
23% R&B
24% Classical
52% Country
17% Jazz
42% Rock 'n Roll
29% Other
What hobbies & interests are pursued by panel members?
16% Bird Watching
24% Bird feeding
15% Car repair
7% Education courses - Home study
7% Education courses - Career advancement
9% Motorcycle riding
20% Self improvement
22% Sweepstakes or lotteries
20% Theatre or performing arts
13% Wine appreciation
How often do our panel members use "cents off" store coupons?
24% Weekly
33% Once or Twice per month
29% Less than once per month
11% Never
